The story of Dua Kelinci began when Ho Sie Ak and Law Bie Giok initiated the brand by re-packaging peanuts bought directly from farmers. In 1972, they introduced the “Sari Gurih” trademark for their peanut products, featuring the iconic Dua Kelinci logo. As Sari Gurih gained popularity, the trademark was officially changed to Dua Kelinci in 1982. The company, listed as PT. Dua Kelinci, was formally established in 1985 by the founders’ children, Ali Arifin and Hadi Sutiono.
The philosophy of Dua Kelinci revolves around the entrepreneurial journey of the brothers, Ali Arifin and Hadi Sutiono. They transformed Dua Kelinci from a mere repackaging operation to a leading peanut manufacturer in Indonesia, based in Pati, Central Java. Over the years, PT. Dua Kelinci has embraced innovation, introducing a range of products such as flavored peanuts, layered peanuts, snacks, and beverages.
Dua Kelinci’s success is attributed to high-performance and innovative management, with a focus on becoming a world-class brand. The company has built a robust local and global network, exporting high-quality Indonesian products across Asia, Australia, Africa, the Middle East, Europe, and North America. The timeline of Dua Kelinci reflects its commitment to quality, innovation, and meeting consumer needs, from its humble beginnings in 1972 to its sponsorship of Real Madrid in 2020.
Supervisor Leadership Development Program (SLDP) Batch 20
Overview Program:
Supervisor Leadership Program (SLP) merupakan salah satu program unggulan PT Dua Kelinci yang dirancang untuk membentuk supervisor penjualan yang handal dalam mencapai target, mengelola tim, serta mampu menginspirasi dan memotivasi. Lulusan program ini akan menjadi pilar utama dalam mendorong pertumbuhan bisnis PT Dua Kelinci dan memperkuat posisi perusahaan agar lebih kompetitif.
Requirements:
- Pendidikan minimal S1
- Memiliki pengalaman minimal 2 tahun sebagai Sales Supervisor (pengalaman di bidang FMCG akan menjadi nilai tambah)
- Mampu mengoperasikan komputer, minimal Microsoft Office (Word, Excel, PowerPoint)
- Dapat mengendarai sepeda motor dan memiliki SIM C aktif